With over 12 years of experience in group purchasing and value creation, Jay joined PA from Deem, Inc., a cloud commerce company delivering commerce-as-a-service based solutions across the travel ribbon, where he was Vice President of Business Development. He previously served as Vice President for management consulting firm Insight Sourcing Group, leading the firm’s group purchasing practice InsightGPO, and as Senior Director, Private Equity and Logistics for CoreTrust, as well as Executive Director for CoreTrust Europe. Jay is a graduate of Martin Methodist College with a B.A. in Business, Management, Marketing and related Support Services.